As more & more BEV cars are lining up into our Malaysia Market. EV car will be a common scene very soon to you & me.
Most asean countries are now pushing forward with electrification in order to cut carbon emissions significantly by 2030. This means that EVs - and their chargers - are coming and they’re here to stay.
1. Keep Your Customers and Employees Coming Back for More
Get The Green Light Today’s consumers are more concerned with the ethical reputation of the companies they buy from than those of the past. A report by Forbes in 2017 found that a whopping 87% of consumers tend to have a more positive image of a company that supports social or environmental issues. 88% are also more likely to remain loyal to such a company than a less eco-conscious competitor. In other words, most people today are concerned about social and environmental issues and increasingly opt to buy from and work with companies that fit with their personal ethical values. This is especially the case for millennials and “generation Xers” and those who already own or who may in future own an electric vehicle - usually a more environmentally-minded demographic.
Whether you’re a supermarket/ shopping mall or a car park operator,offering charging facilities to your customers or a logistics company with an electric fleet and its own charging infrastructure, installing EV chargers on your premises shows your company is choosing to go green. EV charging can be part of a larger sustainability goal.
For real-estate companies aiming to gain country or continent-specific environmental accreditation, for example, installing EV chargers for their tenants may really help them to tick important boxes for such certification.
This will not only boost your brand image and reputation, increasing customer loyalty and bringing in new customers, especially as more and more people become EV owners. It will also help to attract and retain employees who, like consumers, are increasingly concerned by environmental and social issues. Installing EV chargers may also actively encourage environmentally-friendly behaviours among employees, clients or tenants who haven’t yet ‘gone green
Make Your Business The Convenient Choice
Going greener by installing EV chargers will not only boost customer loyalty due to reputation. As more people own EVs, and the drive towards an electric future in 2030 really kicks in, EV chargers will become essential facilities. If freely accessible WiFi is now present in most public places in Europe, EV charging will also become near ubiquitous in the coming years. Customers will expect their favourite shops, restaurants and hotels to provide them - and if they don’t, they will switch providers. After all, why would you go grocery shopping and not charge your EV for free if you could?
When it comes to more remote businesses like service stations and hotels that require longer travel time, EV chargers will be even more essential. For customers who may have had to drive long distances, charging will be more than just convenient: they’ll need it to continue their journey. This is also true of commercial or residential real-estate. Companies renting office space will increasingly expect these businesses to offer EV chargers for their employees. Meanwhile tenants who are EV owners will, understandably, expect to be able to charge their car at their home too.
Future employees or service partners that use EVs will also increasingly begin to consider charging stations as granted, inevitably picking the employers or partners that offer them over those who don’t. A good pension package and friday night drinks with work friends are only some of the requirements that today’s employees expect; onsite charging will become the norm as more people commute to work using EVs or electric scooters. Indeed, research shows that employees increasingly appreciate charging stations at their workplace
2. Put Your Business on the Map (Literally) and Boost Customer Traffic
Installing EV chargers will grow your brand’s visibility and draw in new clients. New applications such as JusEV app enable EV drivers to plan routes, locate sites with electric charging points, add their own charging locations, and create discussions. Users can add information about the site and give reviews based on their experience. This kind of application opens up a business’ potential customer base; many visitors may be local, others may be passersby, but both will help to build brand visibility by word-of-mouth. If you manage to get a good review - aided perhaps by special deals in store for EV owners who charge at your site - you will be able to consolidate brand loyalty and encourage first-time chargers to return in future.
You might be thinking: ‘but how do EVs relate to my business? I don’t know if any of my customers even own EVs!’ Whether you’re a local café or a nationwide hotel chain, it’s still worth trying to encourage EV owners to form part of your customer base. Research shows that EV owners tend to be higher-earning than the average population. They’re predominantly men with higher levels of education, in full time employment and around the ages of 30–45. Looking towards the future, such research also shows that electric vehicles may soon become popular among higher income females and retirees/pensioners. Providing charging facilities may, therefore, give you a competitive advantage in terms of opening up new audiences or growing existing ones over the years.
Currently, EV owners also appear to have high levels of disposable income, making them potentially bigger-spenders when they visit your business. As EVs become more affordable across the board, with advanced battery technology becoming cheaper and government incentives and regulations ramping up, they are likely to become the norm for everyone, regardless of socio-economic background. Investing in infrastructure that accommodates EVs, then, will likely make your business more market-resilient and give it broader appeal in future.
3. Make Savings and Boost Your Energy Resilience
Going electric means serious savings for your business. Company fleets that are partially or fully electrified will enable you to access government subsidy funds and leverage tax benefits such as avoiding company car tax. Not only that, but they’ll also allow you to make ongoing savings
Reducing your carbon footprint also has the advantage of lowering your carbon emissions tax. If your business is taxed under these regulations, reducing your carbon footprint should be high on your priorities if you want to keep your revenues high.
4. Increase Your Revenues
EV chargers will allow you to increase revenue. Firstly, customers with EVs are more likely to stay at your site for more time in order to charge, thus encouraging them to purchase more products or services. Depending on the charger type - fast, rapid or slow - EVs take an average time of 30 minutes to 12 hours to charge. By opting for a fast charging system with an average charging time of, say, an hour, you can offer customers a quick-enough charging service while also encouraging them to stay a little longer and purchase that item they’ve been eyeing up for weeks.
Secondly, EV charging points can be a source of extra revenue in themselves. Depending on the business model you go for, you may want to generate additional income by selling electricity to EV owners. This may be a blanket (everyone pays) or stratified (only the public rather than customers pay) strategy. But either way, it will bring in new funds, even if only used as a way to attract customers via free charging in order to boost sales of your actual products and services.
5. Gain Data Insightsomer Traffic
Installing your own charging stations on site will give you access to a high volume of useful data, for example C02 savings, kWh-usage, energy costs and charging point activity. Such data can be used to inform internal reports, tax declarations and logistics and marketing plans to boost accuracy and make implementation processes more effective. Having your own chargers also means that such data does not need to be bought from a third party or filtered by one, meaning that your employees, business owners and fleet managers can have direct access to data insights. They can, therefore, use it in the most agile and flexible ways to gain insights into various aspects of your business.
To find out what kind of charger would work best for your business, visit our website
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